Being responsible for the production of the clothing we sell is something we take very seriously. It’s easy to have preconceptions about the environments where garments are made—images of poor conditions and unfair treatment are often the first that come to mind. That’s why we believe it’s important to see things with our own eyes, to meet the people behind the products, and to make sure that what we’re offering you is produced with integrity and care.

Two months ago, we travelled to Pakistan to visit the two factories that manufacture our goods. While we already had an idea of what to expect—thanks to our weekly Zoom calls and virtual video tours—nothing could compare to being there in person. Walking through the factories ourselves was a completely different experience, and it truly blew us away.

From the manicured lawns and perfectly trimmed topiary in the gardens, to the air-conditioned offices, well-organised staff workspaces, and the expertise of the management team—we were thoroughly impressed. The offices were professional and welcoming, and we were even allocated our own en suite office space for the entire week. The catering manager kept us well-supplied with fresh coffee, biscuits, and a variety of freshly squeezed juices.

During our stay, we met the full management team and were taken through the entire process—from the moment our orders arrive, right through to manufacturing and packing. We met the staff responsible for each stage and were given live demonstrations of the equipment. The working areas were particularly impressive: large, open-plan spaces filled with natural light, kept cool by powerful air conditioning (essential in the 43°C heat outside) and additional fans to keep the air moving. Each workstation was spacious, spotless, and equipped with state-of-the-art machinery, much of it imported from Europe.

I was delighted to see that both factories employed women as well as men, along with disabled staff members—one of whom was head of the design department. Various accessibility measures were evident, such as ramps to support wheelchair users. The facilities also included canteens offering staff a hot meal every day; transport to and from the local city centre; and accommodation for those travelling in from more remote villages. In addition, all staff and their immediate families receive free hospital care.

When we first stepped into the factories, all conversation was directed to Alf—it was clear they weren’t used to dealing with a boss lady female decision-maker! But fortunately, the factory owners quickly made it clear to the staff that I was the person they should be speaking to and directing questions towards. After the initial awkwardness of day one, it soon became second nature for them to address me directly.

I believe factory visits are absolutely essential for ensuring high staff welfare, good working conditions, fair wages, equal opportunities, and our strict policy against child labour.

To say we were impressed with what we saw in both factories would be an understatement. Of course, as with any business, there are always challenges—sizing being one example—but being able to discuss issues, new fabrics, and design ideas directly with the people involved was invaluable.

Since our visit, we’ve noticed a real improvement in communication, with the correct department heads now reaching out to us directly with queries. We will aim to make these trips annually—not only to ensure the good standards we’ve seen, but also to help grow our product range in a professional and sustainable way.

Visiting the factories has strengthened our belief that when you choose our kit, you’re not just buying clothing—you’re supporting fair work, responsible practices, and a shared commitment to doing things the right way. And that’s something worth wearing with pride.